Content planning for B2B teams
Turn what your team knows into content worth sharing.
TypeOrb uses your docs, customer calls, and team’s expertise to plan and draft LinkedIn posts for your company and its people. You review and approve every post.
TypeOrb The problem
Your team has plenty to say. Getting it written is the hard part.
The useful details are already there: in customer conversations, product decisions, and the work your team does every day. Getting them into a post takes time from several busy people.
Your experts
Engineers, product leads, and salespeople have stories worth sharing. Finding time to turn them into posts is another matter.
Your marketing team
You collect ideas, chase drafts, and rewrite posts for different people. That leaves less time to decide what the company should be talking about.
Leadership
You want customers to hear from the people building the business. You also need to know that what they publish is accurate and relevant.
Company memory
Start with what your company actually knows.
Give TypeOrb the documents, conversations, and writing samples behind your work. It uses that material to plan topics and prepare drafts.
Docs and conversations
Keep recordings, documents, changelogs, and whitepapers together so you can use them when planning and writing.
Current priorities
Give TypeOrb the topics, launches, and goals your team is working on this quarter.
Past posts and results
Use what you have published and how it performed to inform the next plan.
Brand guidelines
Keep approved claims, preferred language, and writing guidelines available for every draft.
Each person’s voice
Add writing samples and background for each author. A technical explanation and a founder’s story should sound different.
Working together
Less chasing drafts. More time to shape them.
Give everyone a clear part in the process, from choosing topics to approving the finished post.
Marketing sets the direction
Choose the topics, shape the plan, and review drafts across the team.
Experts contribute what they know
Add an example, explain a decision, or correct a detail without having to write a whole post.
TypeOrb prepares the posts
Turn that material into a content plan and drafts ready for your team to review.
How it works
From source material to an approved post.
Add your sources and writing samples. TypeOrb helps plan, research, and draft the posts. Your team adds missing details and approves the result.
- 01
Collect
Bring your source material together
Source material
Recordings, docs, changelogs, whitepapers, and brand guidelines.
Personal style
Add writing samples for each person who will publish.
- 02
Plan
Choose topics and put them on the calendar
Market research
Review relevant topics and competitor coverage alongside your company’s priorities.
- 03
Outline
Work out what each post will say
Coverage check
Check whether the source material supports the proposed post.
Fill the gaps
Ask a teammate for an example or explanation when the sources are incomplete.
- 04
Write
Prepare drafts in the author’s voice
Supporting research
Find relevant facts and sources to support the draft.
- 05
Review
Decide what is ready to publish
Your approval
Read the draft, make changes, or reject it. Publishing requires approval.
Posts from your people
A shared plan. A voice of their own.
Plan company and employee posts together. Marketing reviews the content, and each author has the final say on their own post.
Adapt to role and style
Use each person’s role, experience, and writing samples to give them their own take on a topic.
Marketing reviews
Check the facts, message, and timing before sending a draft to its author.
The author approves
The author can edit, approve, or decline the post before it is published.
In one place
Keep the plan, the sources, and the drafts together.
Writing is only part of the work. TypeOrb also keeps track of the material, the people, and the decisions behind each post.
Work you know well
Collecting material
Looking through documents, chat threads, and call notes for something useful to share.
Planning for several people
Keeping separate calendars and checking who is writing about what.
Briefing and reviewing
Explaining the company and each author’s style again whenever you need a new draft.
TypeOrb
Shared source material for every plan and draft
One content calendar for the company and its people
Saved writing guidelines and a clear approval process
Your next draft starts with the sources and guidelines you have already added.
Who it is for
For teams writing about the work they do.
Bring marketing, founders, and subject experts into the same content plan.
Marketing and content teams
Coordinate company posts and contributions from colleagues in one place, with a shared plan and review process.
Founders and growing teams
Stay involved in what you publish while your team handles the planning and preparation.
One plan. Everything included.
Save 20% annually≈$79
per seat / month
$949 per seat, billed annually.
No seat minimum.
$99 per seat / month, or $949 per seat / year (save $239). Prices exclude applicable taxes.
No free trial. Full refund within 14 days of your first subscription charge. Email contact@typeorb.com. Refund terms
A seat is one named user on one connected platform (LinkedIn for now).
Enterprise or agency?
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