What is an editorial calendar?
A shared schedule of upcoming content: what is going out, from whom, and when.
Definition
Editorial calendar
An editorial calendar is a shared schedule of upcoming content. For a B2B LinkedIn program, it shows which topics are coming up, which author each post belongs to, and when it is planned to go out.
The calendar is where a content plan becomes concrete. It turns priorities into dated, owned pieces of work that the team can review ahead of time.
Why it matters for B2B teams
Small teams see the whole picture
A single view of what is coming makes gaps, overlaps, and repeated topics obvious before they happen.
Time to review properly
Planning ahead gives authors and approvers time to read drafts, rather than signing off at the last minute.
Launches and campaigns line up
Seeing dates together helps posts from different people support the same launch or message.
Where TypeOrb fits
TypeOrb keeps the plan for each author in one place, drawn from your company's sources and priorities, so the team can see what is coming and review drafts before they are approved.
Self-serve
Turn what your team knows into posts.
TypeOrb turns your documents, customer calls, and team expertise into LinkedIn posts. A person approves every one before it goes live.
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Browse every term in the B2B LinkedIn content glossary. Looking for the product overview? See TypeOrb.