What is a content approval workflow?
The review steps a post goes through before it is published, and who signs off at each one.
Definition
Content approval workflow
A content approval workflow is the set of review steps a piece of content passes through before it goes live, and who is responsible for signing off at each step. In B2B, that often means marketing checks for message and brand, the author checks it sounds like them, and leadership or legal checks for accuracy.
The workflow can be as simple as one reviewer or as layered as several. What matters is that it is clear, that it is the same every time, and that nothing skips it.
Why it matters for B2B teams
Accuracy before it is public
B2B posts make claims about products, customers, and markets. A review step catches mistakes before buyers see them.
Safe to add more authors
When every post is reviewed, companies can involve people across functions and seniority without losing control of the message.
Authors keep ownership
A post that goes out under someone's name should be approved by that person. The workflow makes that explicit.
Where TypeOrb fits
TypeOrb is built around a human approval step: a person approves, edits, or rejects each post, and nothing publishes without that sign-off. That gate is what makes it practical to run a program with several authors at once.
Self-serve
Turn what your team knows into posts.
TypeOrb turns your documents, customer calls, and team expertise into LinkedIn posts. A person approves every one before it goes live.
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Browse every term in the B2B LinkedIn content glossary. Looking for the product overview? See TypeOrb.