What is employee advocacy?
People across the company sharing its ideas and expertise on their own profiles, in their own voice.
Definition
Employee advocacy
Employee advocacy is when people across a company, not just the brand account, share its ideas, work, and expertise on their own social profiles. On LinkedIn, that usually means founders, engineers, product leads, and salespeople posting about what they know.
Done well, it is not everyone resharing the same company post. It is each person contributing an angle from their own role, in their own voice, toward a shared message.
Why it matters for B2B teams
People trust people
Buyers pay more attention to someone doing the work than to a logo. Individual profiles carry credibility a brand page cannot.
Reach beyond the company page
Each author brings their own network, so the same message reaches far more of the right people.
Expertise becomes visible
The knowledge inside a company shows up in public, where prospects, candidates, and partners can see it.
Where TypeOrb fits
TypeOrb helps more of the team post on LinkedIn by planning around each person's role and preparing drafts that keep their voice. Marketing reviews, and each author approves their own posts before they go out.
Self-serve
Turn what your team knows into posts.
TypeOrb turns your documents, customer calls, and team expertise into LinkedIn posts. A person approves every one before it goes live.
No free trial. Full refund within 14 days of your first subscription charge. Email contact@typeorb.com. Refund terms
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