What is social selling?
Salespeople using their own LinkedIn presence to build trust and relationships with buyers.
Definition
Social selling
Social selling is the practice of salespeople using their own social presence to build relationships with potential buyers. On LinkedIn, it means sharing useful, relevant posts so prospects know who you are and what you understand before a sales conversation starts.
It is not cold pitching in public. The best social selling content shows what the salesperson hears from customers and how the company thinks about the problem.
Why it matters for B2B teams
Warmer conversations
Prospects who have seen a salesperson's posts arrive with context and a reason to trust them.
Sales hears what buyers care about
Salespeople sit closest to customer questions, which makes their posts some of the most relevant a company can publish.
Time is the constraint
Most salespeople want to post but cannot spend hours writing. The process has to fit around selling.
Where TypeOrb fits
TypeOrb turns company knowledge into LinkedIn posts for founders and the sales team, in their own voice. Salespeople review and approve instead of starting from a blank page.
Self-serve
Turn what your team knows into posts.
TypeOrb turns your documents, customer calls, and team expertise into LinkedIn posts. A person approves every one before it goes live.
No free trial. Full refund within 14 days of your first subscription charge. Email contact@typeorb.com. Refund terms
Browse every term in the B2B LinkedIn content glossary. Looking for the product overview? See TypeOrb.